As a Delhi based florist, for me, nature is a very important tome. We are born in this nature. One day we will die in this nature. We should always strive to keep our earth healthy. There are certain ways by which floriculture is affecting nature. One main reason is that a big part of fresh orchids in India is imported from Malasia and Thailand. That’s a big carbon footprint just for transport.
We have taken a few steps in our floral business to take care of mother nature:
- Abandoned packing in plastic sheets.
- Minimum use of oasis (floral foam).
- Using wilted flowers for recycling.
I want my customers to know and feel when they receive a floral arrangement from our shop that a lot of thought, love and creativity has gone into every arrangement that we create.
Covid 19 has affected businesses all over the world and florist business is one the most significantly affected business. Sending flowers is considered a luxury activity. People are worried about their jobs and income and are spending money only on essentials. In Delhi, around 25 % of florist shops have shut their shutters. The main reason is that the staff has left for their native places and most of them are not ready to come back. It will take a few months, if not years for things to come back to normal.
It was the initial years of my life in the flower business. The sales were not encouraging and the thought of changing my profession would frequently cross my mind.
One day, when our delivery man was on leave, my father asked me to step in and deliver flower bouquets and arrangements scheduled for the day.
Soon I was delivering flowers almost every day and I was finding it more interesting than I actually thought it would be. Then one day I found myself in a hospital carrying a lovely bouquet to be delivered there. “Look at those wonderful flowers!!”, “Are they for me?” I could hear people exclaiming looking at them. When I handed the bouquet to the recipient, an old lady, she was so happy seeing the flowers that she was ecstatic! She started crying! This was a life-altering moment for me. I thought this is what I want to do. From that day, I started taking more interest in my business and my business started flourishing.
This was a new beginning for me as people started asking me to directly supply wedding flowers for weddings and events. At first, my friends came to me with such requests, and then later brides and companies joined in.
As I gleefully agreed to serve them, I discovered that there really was an opportunity to do something creative with the decoration of flowers. And thus began my second business vertical of floral decor for weddings and events.
I decided to buy a florist software so I could manage my business in a better way. I have never looked back since then.